Baseline Shopping Guide
Our approach to food and nutrition is inspired by the principles of ancestral eating outlined by Weston A. Price nearly 100 years ago. This simple yet intuitive approach prioritizes nutrient dense foods like meat, organs, eggs, seafood, and raw dairy as our shopping staples.
Meat is an essential component of the human diet. The ancestral approach of eating ‘nose-to-tail’ provides balanced ratios of nutrients, especially amino acids that offset the methionine found in muscle meat. It is recommended to consume a diet composed of muscle meats, meat on the bone, bone broths and organ meats. Offal in particular is rich in fat-soluble Vitamins A, D, E, and K, as well as B Vitamins required for nutritional replenishment. This ties into the ancestral belief that ‘like cures like’, e.g. eating eyes is good for your eyes. Meat should come from healthy animals raised in pastures instead of feedlots. Look for labels such as pasture-raised, grass-fed, grass-finished, Step 4/5/5+, organic. Best to source from your local rancher or farmer.
Eggs are one of the most nutrient dense foods, containing every vitamin except Vitamin C. They’re a complete source of animal protein and contain all of the essential amino acids. Eggs should be eaten whole, with the yolk (which can be eaten raw) and sourced from chickens that are raised outside on pastures, eating insects, seeds and greens, and hanging with their friends. Ideally they are not given supplemental grain feed, but of course this is not always possible. Happy chickens yield the most nutritious eggs. We have listed some brands found at most stores in Southern California, but if you are in a different state or country, you may have to do a little research to find what is available in your area. Try different kinds of eggs including duck, quail, ostrich, and fish. Best to source from your local rancher or farmer.
Seafood should be wild-caught, although oysters can be farm-raised. Avoid farm-raised fish as they are kept in crowded areas, fed grains, and given antibiotics. Best to source from your local fisherman.
Dairy should be raw – not pasteurized, homogenized, or fortified – and from cows that spend time during the natural growing season on pastures. The pasteurization process of dairy leads to the loss of enzymes, nutrients, alteration of proteins, and can affect digestion. Pasteurized yogurt, kefir, and sour cream are good in moderation due to the probiotic benefit. Best to source from your local rancher or farmer.
Meat, Offal, Bones, Broth
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Beef
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Dakota Organic Grass Fed Beef
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Eel River Ranch Organic Grass Fed Beef
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Hearst Ranch Grass Fed Beef
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Ralph’s/Kroger Brand Simple Truth Organic Grass Fed Beef – Sourced from Uruguay, a country with a climate conducive to year-round grazing
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Sunfed Ranch Organic Grass Fed Beef
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Bison
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Great Range Bison
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Bones
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Grass Run Farms Beef Marrow Bones
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Broth
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Bonafide Provisions (affiliate link)
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Baseline for 15% off
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Make Your Own!
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Chicken – It’s difficult to find pasture-raised chicken in regular grocery stores. Even organic chicken is likely ‘cage-free’ and grain fed. Best to look for soy/corn-free pastured chicken
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Pasturebird (affiliate link) – A meat delivery company for pasture-raised chicken
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Lamb
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Offal
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Hearst Ranch Grass Fed Beef Liver
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Pork
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EatWild – A state by state plus Canada directory of local farmers who sell their grass fed, pastured farm and ranch products directly to consumers
Pasture Raised Eggs
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Alexandre Family Farms Organic Pastured Eggs
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Farmers Hen House Pasture Raised Organic Eggs
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Happy Egg Organic Heritage Eggs
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Vital Farms Organic Pasture Raised Eggs
Wild Caught Seafood
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Fish
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Cod
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Grouper
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Haddock
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Halibut
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Mackerel
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Roe/Caviar
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Salmon
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Shellfish
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Clams
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Crab
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Lobster
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Scallops
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Shrimp
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Oysters
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Crown Prince Smoked Oysters in Pure Olive Oil
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Seaweed/Sushi Nori
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gimMe Organic EVOO Roasted Seaweed
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gimMe Organic Sushi Nori
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Raw Dairy
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Raw Butter
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Raw Farm Raw Butter
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Raw Cheese
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LaClare Family Creamery Raw Goat Cheddar
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Organic Valley Grassmilk Raw Cheddar
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Raw Farm Raw Goat Cheddar
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Raw Cream
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Claravale Farm Raw Cream
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Raw Farm Raw Cream
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Raw Milk
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Claravale Farm Raw Goat Milk
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Claravale Farm Raw Jersey Milk
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Raw Farm Raw Goat Milk
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Fermented Foods
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Kefir
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Raw Farm Raw Goat Kefir
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Raw Farm Raw Plain Kefir
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Redwood Hill Farm Goat Milk Kefir
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Maple Hill Creamery Grass Fed Organic Kefir
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Make Your Own!
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Culture for Health Kefir Grains
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Kimchi
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K.J.’s Nappa Kimchi (No MSG)
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Lucky Foods Seoul Kimchi
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Mother in Law’s Kimchi
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Make Your Own!
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Kombucha
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Brew Dr.
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GTS Living Foods
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Make Your Own!
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Cultures for Health Kombucha Starter Culture
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Natto
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Sauerkraut
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Bubbies Sauerkraut
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Wildbrine Sauerkraut
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Make Your Own!
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Sour Cream
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Good Culture Pasture Raised Sour Cream
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Green Valley Creamery Lactose Free Organic Sour Cream
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Straus Family Creamery Organic Sour Cream
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Yogurt
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GTS CocoYo Living Coconut Yogurt
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Maple Hill Creamery Organic Cream on Top Grass Fed Yogurt
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Mountain Valley Organic Bulgarian Yogurt
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Straus Family Creamery Organic European Style Yogurt
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Wallaby Organic Aussie Greek Yogurt
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Make Your Own!
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Cultures for Health Yogurt Starter
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Animal Fats/Cooking Oils
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Animal Fats
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Epic Bison Tallow
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Epic Duck Fat
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Epic Grass Fed Beef Tallow
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Fatworks Organic Grass Fed Beef Tallow
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Coconut oil
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Dr. Bronner’s Organic Virgin Coconut Oil
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Nutiva Organic Virgin Coconut Oil
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Spectrum Organic Cold Pressed Unrefined Virgin Coconut Oil
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Extra Virgin Olive Oil
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California Olive Ranch 100% California Sourced EVOO
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Selo Olive EVOO (affiliate link)
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baseline_health for 10% off
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Condiments/Pantry Goods
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Bee Pollen
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Y.S. Eco Bee Farms Bee Pollen
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Cacao/Chocolate
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Honey Mama’s Cocoa Truffle Bar
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HU Dark Chocolate Gems
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Imlak’esh Organics Cacao Nibs
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Natierra Himalania Organic Cacao Nibs
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Navitas Organics Organic Cacao Powder
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Coconut Cream
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Native Forest Unsweetened Organic Coconut Cream (No Guar Gum)
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Condiments
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Nutiva Organic Coconut Manna
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Once Again Organic Tahini
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Siete Hot Sauce
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Yellowbird Hot Sauce
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Maple Syrup
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Shady Maple Farms Organic Maple Syrup
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Raw Honey
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Bloom Organic Raw Honey
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Wedderspoon Raw Manuka Honey
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Y.S. Eco Bee Farms Organic Raw Honey
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Salt
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Spices
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Simply Organic
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Beverages
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Aloe
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Lakewood Organic Pure Whole Leaf Aloe
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Coconut Milk
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Aroy-D Coconut Milk – Paper carton packaging
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Native Forest Unsweetened Organic Coconut Milk
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Coffee
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Bulletproof Coffee
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Kion Coffee
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Laird Instafuel
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Orange Juice
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Uncle Matt’s Organic OJ
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Sparkling Water
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Gerolsteiner
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Mountain Valley Sparkling Water
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Tea – Best to buy organic loose leaf
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Traditional Medicinals Organic Tea
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Dandelion Root and Leaf
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Licorice Root
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Nettle Leaf
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Peppermint Leaf
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Raspberry Leaf
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Ujido Ceremonial Blend Matcha
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Grains/Gluten Free
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Buckwheat – Can be found in Russian markets. Altai (Siberian) sourced buckwheat is considered one of the best. Avoid Ukrainian buckwheat due to Chernobyl
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Rice
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Lundberg Family Farms – Least contaminated with arsenic
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Sourdough Bread
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Bread Srsly Gluten-Free Sourdough
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Make Your Own!
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Tortillas
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Siete Grain Free Tortillas
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Seasonal Fruit
Visit your local farmer’s market and buy organic – See EWG’s Dirty Dozen list
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Apples
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Avocados
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Bananas
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Berries
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Cherries
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Dates
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Kiwi
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Lemons
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Limes
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Lychee
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Mangoes
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Oranges
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Pears
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Pineapple
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Pomegranate
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Tomatoes
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Watermelon
Seasonal Vegetables/Herbs
Visit your local farmer’s market and buy organic – See EWG’s Dirty Dozen list
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Asparagus
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Broccolini
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Cabbage
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Cucumber
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Garlic
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Green Beans
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Onions
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Snap Peas
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Herbs
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Basil
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Chives
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Cilantro
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Dill
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Mint
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Parsley
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Rosemary
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Sage
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Tarragon
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Thyme
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Grow Sprouts!
Tubers, Roots, and Shoots
Visit your local farmer’s market and buy organic – See EWG’s Dirty Dozen list
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Bamboo shoots
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Beets
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Carrots
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Jicama
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Potatoes
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Pumpkin
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Squash
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Sweet Potatoes
Mushrooms
Visit your local farmer’s market and buy organic – See EWG’s Dirty Dozen list
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Enoki
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King Oyster
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Porcini
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Portobello
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Shiitake
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White Button
Supplement Brands
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Ancient Minerals
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Bulk Supplements
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Great Lakes Wellness
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IdeaLabs
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ION*
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Jigsaw Health
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Marine Health Foods
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Metabolic Maintenance
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Mitigate Stress
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Mountain Rose Herbs
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North American Herb and Spice
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NOW Foods
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Perfect Supplements
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Pure Encapsulations
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Raw Revelations
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Sol Supps
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Trace Minerals
List of toxins, fillers, and additives to avoid – See Weston A. Price Foundation Dietary Dangers
Aluminum-Containing Foods and Products
Aluminum Foil – Use unbleached parchment paper instead
Antacids
Commercial Baking Powder
Artificial Food Dyes
Artificial Color
Blue #1, 2
Citrus Red #2
FD&C Lakes (combination of colors)
Green #3
Orange B
Red #40, 3
Yellow #5, 6
Artificial or Refined Sweeteners
Aspartame
Corn Syrup Solids
Dextrose – Derived from GMO corn
High Fructose Corn Syrup
Saccharin
Sucralose
Calcium or Sodium Caseinate
Canned Foods – With exception of sardines, anchovies, oysters, etc but avoid BPA/BPS lining. Glass containers preferred
Carrageenan
Commercial Salt
Factory-Farmed Meat, Eggs, Dairy, and Fish
Hydrogenated or Partially Hydrogenated Fats and Oils
Hydrolyzed Vegetable Protein
Industrial Seed Oils – See full list here
Canola
Corn
Cottonseed
Refined Palm
Safflower
Soybean
Sunflower
Microwaves
MSG
Natural Flavors
Plastic Cooking or Eating Utensils
Plastic Food Containers – Opt for glass. Do not heat food in plastic
Processed Meat
Sodium Benzoate
Soy Protein Isolate
Sunflower or Soy Lecithin
Tap or Fluoridated Water
Teflon or Non-Stick Pans – Use cast iron pans with caution. Make sure it’s not seasoned with soybean/seed oils or rusting
Ultra-Pasteurized, Fortified, or Reduced-Fat Milk and Dairy Products
Xantham or Guar Gum
Ideally you would cook and prepare every meal at home. The problem with eating out is finding restaurants that don’t use seed oils. When ordering, ask the waiter what kinds of oils they use for cooking. You can also call ahead of time to verify. Avoid deep fried foods, pre-made salad dressings and sauces, pre-mixed drinks, etc. These are some better options when eating out.
Brazilian/Korean BBQ – Opt for unmarinated meats
Steakhouse – Ask to cook in butter
Sushi/Sashimi
Avoid most sauces
Avoid imitation crab
Avoid tempura
Avoid MSG
LocalFats.com – Directory of local restaurants who cook with good fats
Berkey
Pristinehydro Water Revival System
RO systems
Cleaning Products/Laundry Detergent
Branch Basics
DIY: Distilled Water, Lemon Juice, Vinegar, Essential Oils
Deodorant
Primally Pure
DIY: Armpit Detox
DIY: Magnesium Oil
Floss
Cocofloss
Dr. Tung’s Floss
Hair Products
North American Herb & Spice ScalpClenz Shampoo
DIY: Eggs for Shampoo – Use cold water
DIY: ACV Rinse for Shine
DIY: Castor/Sesame/Olive Oil Hair Mask for Conditioning
Lip Balm
Cocokind MacaBeet Tinted Moisture Stick
Cocokind MyMatcha All-Over Moisture Stick
DIY: Tallow/Coconut Oil/Vitamin E Oil
Mouthwash
DIY: Oil Pull with Coconut/Sesame Oil
Period Products
Aisle
Lola
Hannah
Natracare
Shower Filter
Aqualux Shower Filter & Head (Chlorine Removal)
Sante Ultimate Dual KDF Shower Filter without Head (Chloramine Removal)
Skincare
Kossma Beauty Skincare
Shea Terra Organics
Cold-Pressed Extra Virgin Rose Hips Oil
Cold-Pressed Extra Virgin Tamanu Oil
Cold-Pressed Virgin Shea Butter
DIY: Tallow
Soap
Dr. Bronner’s Baby Unscented Pure Castile Soap
Misty Creek Goat Dairy Goat Milk Soap
Shea Terra African Black Soap
Tongue Scraper
Dr. Tung’s Copper Tongue Scraper
Toothpaste
David’s Premium Toothpaste
Earthpaste
RiseWell
DIY: Diatomaceous Earth, Bentonite Clay, Egg Shell Powder, Baking Soda
Books
Deep Nutrition – Dr. Cate Shanahan
Nourishing Traditions – Sally Fallon
Nutrition and Physical Degeneration – Weston A. Price, DDS
The Dental Diet – Dr. Steven Lin
Links
Our content is not medical advice. It is intended for informational purposes only. It is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified health provider with any questions you may have regarding a medical condition.